Top Marketing Strategies That Work Smarter Not Harder in a Challenging Economy.
Businesses must make keen use of their marketing and advertising
resources. 2121CustomContact.com embodies all elements of marketing proven to succeed in a difficult economy.
Organizations across the world are facing
new challenges in order to remain profitable. Cutting back on traditional marketing and advertising efforts without a program
designed to reach your target audience is a proven formula for failure. In the last six economic downturns since 1950, companies
who turned to direct marketing tactics grew 2.5 times faster than those who cut back on marketing and advertising budgets.
New Challenges Require New Solutions
Are you concerned about maintaining and increasing profits in 2009?
2121 DESIGN I MARKETING
I ADVERTISING has experienced the economic downturn first hand. For the last decade we have represented two industries that
have been hit the hardest by the current reccession... the financial industry and the automotive industry.
Through the years our award-winning multi-media campaigns succeeded in turning our clients
into market leaders in their own industries. In many cases, clients were able to reduce traditional media spending while gaining
market share and name recognition. 2121’s creative and intelligent approach to advertising and marketing focused on
results and our clients enjoyed fiscal prosperity.
Fast forward to
2007. As the economy started to slow, past strategies and techniques for gaining market share started to wain. Consumer confidence
began to fade and budget cuts demanded new processes. 2121 began implementing more and more direct marketing strategies, isolating
growth market segments and communicating with them more frequently, and more personally. Over a 12 month period of implementation,
direct marketing campaigns began to pay off. The ROI (return on investment) from the new methods increased an average of 27%
per campaign, and these clients continued to prosper, despite the economic downturn.
Lessons were learned. As we embraced processes for reaching niche audiences with direct marketing, the results
were overwhelmingly positive in every industry–financial, automotive, real estate, medical, industry, etc. This new
methodology provided the foundation and inspiration for our new Relationship Marketing Program, 2121CustomContact.
The 2121CustomContact Relationship Marketing Program embodies all elements of marketing proven
to succeed in any economy. The theory and practices revealed here are not revolutionary. In fact, many of the ideas are old-fashioned.
You may be doing some of these things in your own business. The question you must ask yourself is, “Is this the best
use of my time and resources?”
The 2121CustomContact Relationship
Marketing Program uses technology to increase and automate communicating with your existing customer database. These people
use your products or services and want to feel good about doing business with someone who knows and cares about them. Our
program nurtures that relationship, and helps your organization stay on top.
Opportunities for
the Fittest
The recent economic downturn presents a problem and
an opportunity. Those who adopt measurable, consistent marketing programs will gain market share and accelerate growth faster
than their competitors. The strongest communicators will survive and thrive as economic conditions stabilize and recover.
Nurturing
relationships within your own circle of influence is imperative.
2121CustomContact
is a turn-key solution that increases
your marketing return
on investment by:
- Providing existing
consumers with industry specific knowledge that is useful to them.
- Giving your customers FREE valuable tools and helpful resources to make their life/career easier.
- Building brand loyalty, gaining trust, an positioning your organization
as the expert.
Communicating with your current customer base is the most economic way to secure and grow business assets. Even in a tough economy, people need your products and services and want to feel good about doing
business with your organization.
