E-Marketing Program - How It Works
Get started NOW with these
5 Steps
Step 1—Defining Program Strategy & Cost
- A FREE Question & Answer Conference is conducted to determine the most effective steps for your organization to move forward.
(Live, web or phone conference, travel expenses may apply.)
- Evaluate
customer data base and list segmentation
- Select program frequency—How
many times will you communicate per month?
- Finalize total monthly
investment and agreement
Step 2—Upload Starter Database and Segmentation- Upload Starter Database—Excel Spreadsheets, or CSV files import in directly.
- List may be segmented by customer type or other criteria to fit your business model.
- De-duplication is FREE.
Step 3—Design of Marketing Message
- An Invitation will be sent to your Starter List to have contacts update information and opt-in to your
E-Community
- Custom content will be written and designed
for your organization.
- 3-6 messages will be determined
for automated delivery
- E-Marketing Messages will be
approved before publishing.
- E-Marketing Messages will be published monthly at your desired level.
Step 4—Reporting and Gathering Data
- Sophisticated reporting is available through the login on the application.
Know exactly how many clients are being reached and exactly who–by
name is reading your messages.
- Marketing surveys can be conducted
to test concepts and gain valuable consumer insight.
Step 5—Quarterly Evaluation
- Program evaluation and assessment conducted by phone or email to evaluate program
effects and needs.
- Tweaking to marketing strategy and
message every calendar quarter.
